Process

Good design works hard.

I believe that good design is not only beautiful, but also discretely works hard — to communicate important information, build a narrative, evoke some emotions…or elicit a purchase. My process is a fancy dance where the client and designer/s take turns leading — to me success equals a balanced combination of client satisfaction and pushing beyond the expected to more inspired solutions. 

Experience

The journey is the destination.

I am a traditionally educated graphic designer with formative years invested across strategy-based branding & visual identity design, user-centered digital & website design and on-brand data-driven marketing & e-commerce design. Since 2008 I have worked in design agencies, in-house at large and small companies, and independently as a freelancer. Beginning with design school and 5 years experience in San Francisco, my journey has also seen me living and/or working in London (UK), Zurich, Tel-Aviv, and Portland, Oregon. 

Academy of Art University, San Francisco — Bachelor of Fine Arts degree (BFA)

General Assembly, London — Front End Web Development (FEWD)

FIGMA for design, prototyping and production
ADOBE CREATIVE SUITE including Photoshop, Illustrator, AfterEffects, InDesign, XD
CMS PLATFORMS including WordPress, WebFlow, Magento, Framer, SquareSpace
E-COMMERCE & CRM PLATFORMS including Shopify, Attentive, Klaviyo, MailChimp, Etsy
GOOGLE WORKSPACE i.e. Sheets, Slides, Docs, Calendar, Drive, Mail
MS OFFICE including PowerPoint, Word, Excel, Outlook
ADDITIONAL: HTML, CSS, Javascript, Keynote, Midjourney, Airtable, Asana, Jira, Bugherd, Slack, Zoom

PORTLAND/REMOTE
Rick Lowe Design — Digital Brand & Web Designer
Pinwheel Content — Senior Graphic Designer
Pair of Thieves — Senior Designer, Marketing: E-Commerce
Drive Marketing Group — Senior Graphic Designer

LONDON (UK)
MetaDesign Zurich — Senior Graphic/Digital Designer
Code + Theory London — Senior Digital Designer
Merchant Cantos — Senior Digital Designer
Unilever — In-House Designer, Global Marketing & Design HQ

SAN FRANCISCO
MetaDesign SF — Lead Graphic Designer

Method SF — Graphic Designer

Academy of Art University
— Online Design Educator, Graphic Design
"Nature of Interaction" and “Branding for the Web” BFA courses.

FAQs

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